Abstract: Against the backdrop of a new stage in China's dairy industry characterized by the concurrent pursuit of structural adjustment and quality improvement, the industry faces dinternal and external challenges. Dairy development has transitioned from mere scale expansion to a new phase that equally emphasizes quality improvement, innovation-driven growth, and supply chain synergy. This implieman resource management in dairy enterprises must be adjusted, shifting the focus from cost control to quality and safety, technological innovation, and supply chain coordination, thereby placing higher demands on compensation incentivenisms. Based on value chain incentive and collaborative incentive theories, this paper analyzed the current incentive mechanism of Bright Dairy and finds issues such as a short-term performance orientation, insufficient differentiation in inces, and weak application of medium- and long-term incentive tools. To address these, the paper proposed adjusting the compensation system to combine short-, medium-, and long-term assessments, impld incentives, and explore long-term incentive mechanisms, providing references for the optimization of Bright Dairy's compensation incentive mechanism.

Key words: Bright Dairy, compensation management, incentive mechanisms, dairy industry