Abstract: The report is for the purpose of taking relative analysis of market data change,consumers’ consumption behavior habits and milk industry factors in recent years. In the conclusion,as far as consumption is concerned,it is the first time to issue constructively the key nature of high-grade milk,that is nature,nutrition,and freshness. In the meanwhile,with the trends of consumption upgrade and healthy consciousness popularization from citizen,the various and different demands of high-grade milk emerge. As far as industry is concerned,it is the first time to clarify the concept of milk producing area in whole industry in the report.Due to the extensive influence of Telunsu and Jindian,high-grade milk,there will be a newcomer in high-grade milk market qualified with the obvious unique and geographical superiority.In terms of geographical milk production,There is the unique climate,geographical superiority and resource superiority such as large grazing capacity,big potentiality in the field of milk product,short transportation line,good transportation condition and wide market service ability,which will might come into being a new diary enterprise brand with ten billion market shares in Helan Mountains Qilian Mountains.

Key words: high-grade milk, competition framework, market opportunity, country of milk origin, market trend