In 2021,the upstream milk source construction overheating, raw milk supply is sufficient,if the growth rate of consumer demand and raw milk production growth rate does not match,the industry will appear a new inflection point. In 2022,the expansion of the largest dairy enterprises will continue to expand,will also further strengthen the brand construction,in terms of product innovation,from the basic nutritional products to the professional direction of nutrition transition, in respect of sales channels,the fragmentation will bring more challenges for enterprises,promoting global change,tend to be more Product price will appear polarization characteristic,high quality high price and mass low price will exist at the same time.