This paper delved into the development path of China's dairy industry from the perspective of the entire industry chain,using Junlebao Dairy Group. as a case study. It begined by meticulously analyzing Junlebao's full industry chain model,uncovering its development experiences in areas such as breeding,processing,and marketing. Subsequently,the paper comprehensively examined the current challenges faced by China's dairy industry from three aspects：the upstream breeding link,the midstream processing link,and the downstream product market. These challenges include the instability of milk source quality,the complexity of cost control,and the fierceness of market competition. Based on this analysis,the paper proposed a series of targeted development suggestions,such as strengthening the construction and quality control of upstream milk sources,promoting innovation in midstream production and processing technology, expanding downstream sales channels and enhancing brand building,as well as fostering synergy among various links of the industry chain and upgrading the industry as a whole. The aim is to provide theoretical support and practical guidance for the sustained and healthy development of China's dairy industry.
XUE Meng
. Analysis of China's Dairy Industry Development from a Full Industrial Chain Perspective——Taking Junlebao as a Case Study[J]. China Dairy, 2024
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DOI: 10.12377/1671-4393.24.05.08
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