Abstract: With the development of the Chinese economy and the improvement of the living standards of the residents,the demand for dairy products is increasing,and the development of dairy industry has a significant role in promoting regional economy. The analysis of the competitiveness of dairy industry will help to meet the demand of domestic consumers for high-quality and diversified dairy products,promote the upgrading of the dairy industry chain,and stimulate enterprises to carry out technological innovation and product research and development,to promote the overall technological progress and industrial upgrading of dairy industry.Taking the new dairy industry as an example,this paper analyzed its current management situation and the existing practical difficulties,the paper also put forward some targeted optimization strategies,such as strengthening the construction of brand influence,improving the self-sufficient rate of raw milk in the upper pastures,and optimizing the management cost control of enterprises,which will help the dairy industry to better meet the needs of domestic and foreign markets,to achieve high-quality development of enterprises for national health and economic development to make greater contributions.

Key words: industry competitiveness, new dairy industry, low-temperature dairy product