China Dairy ›› 2023, Vol. 0 ›› Issue (6): 7-12.doi: 10.12377/1671-4393.23.06.02

• MANAGEMENT • Previous Articles     Next Articles

Research on Enhancing the Brand Competitiveness of Xinjiang Dairy Industry

WANG Hui1, YANG Zhi1, XUE Xiaobo1, AMAGULI·Zhumahan1, FENG Donghe2,*   

  1. 1Institute of Animal Husbandry Economy and Information,Xinjiang Academy of Animal Science,Urumqi Xinjiang 830011;
    2Xinjiang Academy of Animal Science,Urumqi Xinjiang 830011
  • Online:2023-06-25 Published:2023-06-30

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Abstract: This paper analyzed the problems in the development of Xinjiang dairy brands through research on their development and competitiveness,including brand awareness,brand scale,brand positioning,and brand communication methods. It proposed to plan the dairy industry cluster in the autonomous region,reasonably lay out dairy processing enterprises,organize and implement brand integration strategies,clarify brand positioning,integrate communication strategies,develop strategies for human resource management and other strategies to enhance the brand competitive power of Xinjiang dairy enterprises.

Key words: Xinjiang, dairy brand, competitive power

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