Abstract: As an important part of traditional retailing,the dairy industry has developed dairy industry apps to facilitate the public's life and consumption in response to the trend of the times. However,while providing services to users,it is not uncommon to see frequent requests for permissions and tracking and positioning of the application software. Against this background,this paper empirically analyzed the current status of the application of the informed consent rule in the privacy policy of dairy industry apps,and proposed a solution from a multi-dimensional perspective to strike a balance between protecting consumers' personal information rights and interests and promoting the economic development of the dairy industry.

Key words: dairy industry app privacy policy, informed consent rule, personal information protection