Abstract: The long-term top-down government regulation in China makes the safety of dairy industry path dependent on the inherent regulation means and lack of self-regulation means.The Food Safety Law amended in 2015 pays more attention to private subjects' responsibility for food safety through self-regulation.Self-regulation can not only solve the limited resources invested by government regulation to a certain extent,but also have synergistic advantages to perfect the cooperative regulation system of dairy safety composed of government regulation and enterprise self-regulation.At present,the behavior types of self-regulation of dairy enterprises in China are mainly divided into voluntary type and compliant type.First, analyze the self-regulation behavior of dairy companies and give examples; secondly,use the literature method to summarize and summarize the motivations of dairy companies'self-regulation behaviors,which are divided into internal and external motivations; based on this,a self-regulation analysis model for dairy companies is constructed,and finally put forward Related recommendations to encourage self-regulation of Chinese dairy companies.

Key words: dairy enterprises, self-regulation behavior, motivation