China Dairy ›› 2024, Vol. 0 ›› Issue (1): 2-7.doi: 10.12377/1671-4393.24.01.01

• DAIRY ECONOMICS • Previous Articles     Next Articles

SWOT-PESTEL Model Analysis of Ningxia Dairy Industry under the High-quality Development

LIANG Pengbo, GUO Ke   

  1. School of Business,North Minzu University,Yinchuan Ningxia 750021
  • Online:2024-01-25 Published:2024-02-29

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Abstract: Dairy is the strategic and landmark industry related to healthy China and strong nation. Ningxia Hui Autonomous Region is located in the internationally recognized “gold milk source belt”,is the national dairy advantage production area and high-quality, high-end dairy important raw material base. Under the background of high-quality development,Ningxia dairy industry has great development potential. This paper used SWOT-PESTEL model of the overall macro environment,cleared the advantages and seized the opportunities,then could effectively cope with disadvantages and threats,so as to enhance the added value of dairy products,promote the healthy and sustainable development of the dairy industry.

Key words: dairy industry, high-quality development, SWOT-PESTEL model

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