Abstract: The optimization and perfection of the dairy industry chain are the core driving factors for dairy companies to improve product and sales quality．Currently,there are still pain points in China's dairy industry,such as insufficient connectivity in the industry chain and consumer demand that needs to be enhanced．To address these issues,this paper took Junlebao as a case study,conducting an in-depth analysis of its current development status in the dairy industry chain and its experience in total quality management across the entire chain．Based on Junlebao's comprehensive quality management experience,the paper summarized an optimization path for the dairy industry chain,with the aim of providing a reference for the deep development of the integrated whole industry chain in China's dairy sector,improving the product and sales quality of dairy companies,and perfecting the comprehensive quality supervision methods oriented towards the dairy industry chain．

Key words: dairy company, dairy industry chain, optimization path, Junlebao Dairy Group（short for Junlebao)