Abstract: As a livelihood product,milk continues to occupy an important position in residents' consumption. In China,milk has always been an essential and essential product in a healthy diet strongly advocated and promoted by the government. In order to further understand the consumption trend of milk,this paper interpreted the three major control forces pursued by consumers in the post pandemic era,namely health control,cost-effectiveness control,and environmental control. Based on Tetra Pak's insights into the global and Chinese markets,this paper explored the direction of milk innovation and development,in order to provide a multi-dimensional perspective for dairy companies to explore business growth opportunities.

Key words: milk, trends, insight, innovate