随着国人生活水平的提高和健康饮食意识的不断增强,以液态奶为主导的乳品市场得到了快速发展,液态奶细分品类层出不穷,不断满足了国人不断提高的营养健康消费需求,但人均乳制品消费偏低,进口液态奶持续增加仍是主要现状。本文对我国液态奶市场发展现状进行分析,探究液态奶消费旺盛的原因,并对液态奶的发展趋势进行展望。结论为：常温奶由于对运输、贮藏条件要求较低,目前仍占液态奶市场的主导地位,但随着国家冷链配送体系建设的逐步完善,低温奶的消费占比将不断提高,有望成为液态乳市场的主导力量。未来,应进一步挖掘乡镇市场消费潜力,减少对进口乳制品的依赖,促进奶业健康可持续发展。

As people living standard enhancement and the awareness of healthy eating, dominated by liquid milk dairy market got rapid development,liquid milk segment category emerge in endlessly,constantly meet people's growing health nutrition demand,but the per capita dairy consumption is low,continues to increase imports of liquid milk is still the main status.In this paper,the development status of liquid milk market in China was analyzed,the reasons for the strong consumption of liquid milk were explored,and the development trend of liquid milk was forecasted. The conclusions are as follows：normal temperature milk still plays a dominant role in liquid milk market due to its low requirements for transportation and storage conditions. However,with the gradual improvement of the construction of national cold chain distribution system,the consumption proportion of low temperature milk will continue to increase and it is expected to become the dominant force in liquid milk market. In the future,we should further tap the consumption potential of township market,reduce the dependence on imported dairy products,and promote the healthy and sustainable development of dairy industry.