对婴幼儿配方奶粉（简称“婴配粉”）市场来说,新生儿的出生率直接影响该行业的需求和发展前景。2016年“全面二孩”政策实施后,出生人数在当年达到高峰。然而,自2017年开始,我国出生人口逐年下降,2021年仅1 062 万人,创下近年来新低。2021年国家出台了三胎政策,有望为婴配粉市场带来新的机遇。但就目前而言,存量市场的竞争叠加新冠肺炎疫情影响,给企业的发展带来很大的考验。从“母婴行业观察”持续跟进的行业动态可以看到,头部品牌纷纷拓展产品线,布局羊奶粉、有机奶粉、A2奶粉等细分市场。本文对这几个细分市场的现状以及主要产品进行分析,并对未来提出展望。

For the infant milk powder market,the birth rate of newborns directly affects the demand and development of the industry. After the implementation of two-child policy in 2016, the number of births reached a peak. However,since 2017,the number of births in China has been declining year by year,reaching only 10.62 million in 2021,a record low in recent years. In 2021,three-child policy was implemented,which was expected to bring new opportunities for the infant milk powder market. But for now,the intense competition and the Covid -19 have brought big challenges to the brands in this industry. From the industry trend analysis tracked by Maternal and baby industry insights,we can see that many top brands are expanding their product lines and investing in segmented categories, such as goat milk powder,organic milk powder and A2 milk powder. This paper analyzed the status quo and main products of these segmented categories and shared the outlook for the future.