随着新消费时代的到来,消费者对于健康和营养的需求越来越高,功能性乳制品也将成为未来乳品市场的主力军,备受消费者青睐。本文基于文献,结合当前行业的市场规模,对功能性乳制品进行详细分析,分析研究出功能性乳制品发展的三大关键因素,总结出新消费下功能性乳制品发展趋势主要偏向于“零糖”、高纤维、益生菌以及特殊功效等;为了保证其行业健康持续的发展,最后对我国功能性乳制品存在的问题进行反思,围绕时代新需求、新科技、新理念、消费新场景,提出针对性的发展建议,为功能性乳制品行业提供参考和借鉴,以期助力乳品行业拓展新领域。

With the advent of the new consumption era,consumers' demand for health and nutrition is getting higher and higher,Functional dairy products will also become the main force of the future dairy products market,and are favored by consumers. This paper was based on the literature report,combined with the current size of the industry market,detailed analysis of functional dairy products,analyzed and studied the three key factors of functional dairy products,it is concluded that the new consumption trend is mainly biased to zero sugar,high fiber,probiotics and special effect,etc.. At the same time in order to ensure the healthy sustainable development of the industry,this paper finally reflected on the problems of functional dairy products,around the new demand,new technology,new ideas,new scenarios,put forward the development of targeted suggestions,provided reference and reference for functional dairy industry,in order to help the dairy industry to expand new fields.