关键词: 液体乳, 包装设计, 发展趋势

Abstract: Under the increasing demand of the dairy product consumer market,the homogeneity of liquid milk products is serious,and the packaging design of liquid milk has an important influence in the purchase of homogenized products. This article focused on the development status of liquid milk and liquid milk packaging. The design elements and innovative methods of liquid milk packaging design were analyzed. From packaging materials,structural design and packaging decoration design,combined with excellent liquid milk packaging practice cases at home and abroad,and the author’s work in Guangdong Yantang Dairy Co.,Ltd. Engaged in cases in packaging development and design,and put forward suggestions on the design methods of liquid milk packaging.

Key words: liquid milk, packaging design, development trend