VR技术影响下宁夏休闲观光牧场的发展前景探究

doi:10.12377/1671-4393.23.01.04

中国乳业 ›› 2023, Vol. 0 ›› Issue (1): 20-24.doi: 10.12377/1671-4393.23.01.04

VR技术影响下宁夏休闲观光牧场的发展前景探究

方汝仪^1,2, 吴海凤¹, 闫雯¹, 刘乐^1,2, 汪克会^1,*

1 宁夏大学前沿交叉学院,宁夏中卫 755000;
2 宁夏农垦乳业股份有限公司,宁夏银川 750011

发布日期:2023-02-15
通讯作者: ^*汪克会（1975-）,男,甘肃民勤人,硕士,副教授,硕士生导师,研究方向为旅游经济及旅游文化。
作者简介:方汝仪（1994-）,女,宁夏青铜峡人,硕士在读,研究方向为旅游资源开发;吴海凤（1990-）,女,宁夏银川人,硕士在读,研究方向为旅游资源开发;闫雯（1995-）,女,宁夏石嘴山人,硕士在读,研究方向为旅游规划;刘乐（1991-）,女,宁夏银川人,硕士在读,研究方向动物营养与饲料科学。
基金资助:
2022年宁夏回族自治区级本科教育教学改革与实践项目-数字社会科学视域下学科交叉应用型人才培养模式探索研究——以数字文旅为例

The Research on the Prospects of Leisure Tourism Ranch of Ningxia under the Influence of VR Technology

FANG Ruyi^1,2, WU Haifeng¹, YAN Wen¹, LIU Le^1,2, WANG Kehui^1,*

¹Ningxia University School of Advanced Interdisciplinary Studies,Zhongwei Ningxia 755000;
²Dairy Corporation Limited of Ningxia State Farm,Yinchuan Ningxia 750011

Published:2023-02-15

摘要/Abstract

摘要： 受新冠疫情影响,“云旅游”成为了广受大众欢迎的新兴旅游形式。而VR技术以其沉浸性、交互性、感知性及自主性等优势,充分满足了大众对旅游的强烈需求。宁夏地处黄金奶源带,奶产业是其优势特色产业,独特的地理环境和奶牛资源,是宁夏实现从传统奶牛养殖转化到休闲观光牧场的有利条件。但因宁夏目前的大型牧场少、牧场的发展路径不清晰、休闲牧场的建设处于初级阶段等原因,使休闲观光牧场的体验性、参与感和综合收益较低。本文将重点围绕VR技术的概念和应用等进行分析,探讨VR技术对休闲观光牧场的场景营造,并结合大数据时代的背景,探讨宁夏VR休闲观光牧场的发展前景。

关键词: VR, 5G, 休闲观光牧场, 发展前景

Abstract: As a result of the COVID-19,Cloud Tourismhas become a popular form of tourism. VR technology,with its advantages of immersion,interactivity,perception and autonomy,can fully meet the public's strong demand for tourism. Ningxia is located in the golden milk source belt,and the milk industry is its advantageous characteristic industry. The unique geographical environment and cow resources are favorable conditions for Ningxia to realize the transformation from traditional cow breeding to leisure and sightseeing pasture. However,due to the lack of large-scale pastures,unclear development path of pastures,and the construction of leisure pastures in the primary stage in Ningxia,the experience,participation and comprehensive income of leisure and sightseeing pastures are low. This paper focused on the analysis of the concept and application of VR technology,and discussed how VR technology created the scene of leisure and sightseeing ranch and combining the background of big data era,discussed the development prospect of Ningxia leisure and sightseeing ranch.

Key words: VR, 5G, leisure and tourism ranch, development prospect

方汝仪, 吴海凤, 闫雯, 刘乐, 汪克会. VR技术影响下宁夏休闲观光牧场的发展前景探究[J]. 中国乳业, 2023, 0(1): 20-24.

FANG Ruyi, WU Haifeng, YAN Wen, LIU Le, WANG Kehui. The Research on the Prospects of Leisure Tourism Ranch of Ningxia under the Influence of VR Technology[J]. China Dairy, 2023, 0(1): 20-24.

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VR技术影响下宁夏休闲观光牧场的发展前景探究

The Research on the Prospects of Leisure Tourism Ranch of Ningxia under the Influence of VR Technology

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