中国乳业 ›› 2025, Vol. 0 ›› Issue (2): 40-44.doi: 10.12377/1671-4393.25.02.08

• 营销管理 • 上一篇    下一篇

“要素+渠道”双视角下新希望乳业营运资金管理研究

陈睿   

  1. 兰州财经大学,甘肃兰州 730000
  • 出版日期:2025-02-25 发布日期:2025-03-10
  • 作者简介:陈 睿(1999-),男,陕西西安人,在读硕士,研究方向为成本与管理会计方向。

Research on Working Capital Management of New Hope Dairy from the Dual Perspectives of Elements and Channels

CHEN Rui   

  1. Lanzhou University of Finance and Economics, Lanzhou Gansu 730000
  • Online:2025-02-25 Published:2025-03-10

摘要: 营运资金作为企业日常运营的重要来源,贯穿采购、生产、销售等各环节,是推动企业顺畅运转的关键因素。然而,单纯从构成要素角度审视营运资金管理,局限性逐渐显现。为此,采取“要素+渠道”双视角剖析营运资金管理,不仅深入洞察其内在机制,还有效促进企业提升管理效率。当前乳制品行业营运资金管理面临挑战与瓶颈。此种分析策略能更精准识别各渠道营运资金管理症结,制定更高效、更有针对性的管理策略,推动乳品企业营运资金管理全面升级与优化。

关键词: 渠道管理, 营运资金, 应付账款, 库存管理

Abstract: Working capital,as an important source for the daily operation of enterprises,runs through all links such as procurement, production, and sales,and is a key factor in promoting the smooth operation of enterprises. However,the limitations of merely examining working capital management from the perspective of its constituent elements have gradually emerged. Therefore, adopting a dual perspective of "elements + channels" to analyze working capital management not only provides a deeper insight into its internal mechanisms but also effectively promotes the improvement of management efficiency in enterprises. Currently, the management of working capital in the dairy industry faces challenges and bottlenecks. This analytical strategy can more accurately identify the problems in the management of working capital in various channels, formulate more efficient and targeted management strategies, and promote the comprehensive upgrading and optimization of working capital management in dairy enterprises.

Key words: channel management, working capital, accounts payable, inventory management

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