中国乳业 ›› 2024, Vol. 0 ›› Issue (5): 29-34.doi: 10.12377/1671-4393.24.05.05

• 营销管理 • 上一篇    下一篇

多维度盈利能力分析在光明乳业的应用研究——以产品维度为例

何利岩   

  1. 兰州财经大学,甘肃兰州 730020
  • 出版日期:2024-05-25 发布日期:2024-06-11
  • 作者简介:何利岩(1997-),女,甘肃天水人,硕士在读,研究方向为管理会计方向。

Application of Multi-dimensional Profitability Analysis in Bright Dairy Industry——Taking Product Dimension as a Case

HE Liyan   

  1. Lanzhou University of Finance and Economics,Lanzhou Gansu 730020
  • Online:2024-05-25 Published:2024-06-11

摘要: 为了更好地帮助企业理解其经营业绩和利润来源,更好地管理业务,提高企业的盈利能力,实务中已经有很多企业开始利用多维度盈利能力分析法。多维度盈利能力分析法是一种对企业盈利能力进行综合评估的方法,它从多个角度和层面对企业的盈利能力进行剖析,包括区域、产品、部门、客户、渠道、员工等维度,分析盈亏动因,以期为企业提供更为全面、准确的经营决策依据,进而支持企业精细化管理,满足内部营运管理需求的分析方法。本文根据光明乳业的特点设计了多维度盈利能力分析框架,以产品维度为例,提出了科学有效的决策建议。

关键词: 多维度盈利能力分析, 管理会计工具, 产品维度

Abstract: In order to help enterprises better understand their business performance and profit sources,better management of business,improve the profitability of enterprises,many enterprises have begun to use multi-dimensional profitability analysis.Multi-dimensional profitability analysis is a comprehensive evaluation method of enterprise profitability which analyzes the profitability of enterprises from many angles and levels,include the dimensions of region,product,department,customer,channel,employee and so on,analyze the profit and loss motive,in order to provide the enterprise with more comprehensive and accurate management decision-making basis,and then supporte the enterprise fine management,analytical methods to meet the needs of internal operations management.According to the characteristics of Bright Dairy,this paper designed a multi-dimensional analysis framework of profitability,taking product dimension as an example,put forward scientific and effective decision-making recommendations.

Key words: multi-dimensional profitability analysis, management accounting tools, product dimensions

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