中国乳业 ›› 2025, Vol. 0 ›› Issue (4): 22-25.doi: 10.12377/1671-4393.25.04.04

• 营销管理 • 上一篇    下一篇

乳业职业人员培训优化路径研究——以君乐宝乳业集团为例

邢清云   

  1. 海兴县香坊乡人民政府,河北沧州 061200
  • 出版日期:2025-04-25 发布日期:2025-05-08
  • 作者简介:邢清云(1977-),女,河北沧州人,本科,中级经济师,研究方向为人力资源管理。

Research on the Optimization Path of Professional Training in Dairy Industry——A Case Study of Junlebao Group in Hebei Province

XING Qingyun   

  1. People's Government of Xiangfang Township, Haixing County, Cangzhou Hebei 061200
  • Online:2025-04-25 Published:2025-05-08

摘要: 河北省作为我国奶业大省,通过职业培训推动奶业高质量发展具有重要意义。君乐宝乳业集团(简称“君乐宝”)作为省内领军企业,通过实施“雏鹰计划”等多层次人才培养策略,强化专业技术队伍建设,促进科研成果转化,为奶业振兴提供人才支撑。然而,当前培训工作仍面临教师选聘机制不健全、学员学习动力不足、培训资金受限等现实困境。针对这些问题,君乐宝采取了一系列优化措施,包括优化培训体系,提升培训质量、加强职业规划,助力员工发展,完善激励机制,激发员工积极性,有效提升了培训质量。本研究通过分析君乐宝的实践经验,为行业人才培养提供了可借鉴的发展路径。

关键词: 人才队伍建设, 职业规划, 考核评价体系

Abstract: As a major dairy province in China, it is of great significance for Hebei Province to promote high-quality development of the dairy industry through vocational training. As a leading enterprise in the province, Junlebao Dairy Group (referred to as Junlebao) has implemented multi-level talent training strategies such as the Eagle Plan, strengthened the construction of professional and technical teams, promoted the transformation of scientific research achievements, and provided talent support for the revitalization of the dairy industry. However, the current training work still faces practical difficulties such as an incomplete teacher selection mechanism, insufficient learning motivation for students, and limited training funds. In response to these issues, Junlebao has taken a series of optimization measures, including optimizing the training system, improving training quality, strengthening career planning, assisting employee development, improving incentive mechanisms, stimulating employee enthusiasm, and effectively improving training quality. This study provided a valuable development path for talent cultivation in the industry by analyzing the practical experience of Junlebao.

Key words: talent team building, career planning, assessment and evaluation system

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