本文基于SWOT分析法,系统研究了山东省东营市奶业高质量发展的内外部环境。首先分析了东营市奶业发展的内部优势,包括奶牛单产水平高、规模化程度高、奶源质量好和政策支持力度大;同时也指出其存在的劣势,如本地加工能力薄弱、市场竞争力不足、养殖与加工利益联结脆弱。在外部环境方面,识别出消费增长空间大和政策支持带来的机遇,以及资源环境约束加剧、进口乳制品冲击和市场行情低迷等威胁。在此基础上,构建了SO、WO、ST、WT四种发展战略组合,并建议采取SO战略,即发挥优势、把握机遇,推动奶业全产业链发展。最后,从育种能力提升、产业提质增效、产业链延伸、绿色可持续发展、利益联结机制强化等方面提出促进东营市奶业高质量发展的具体对策建议。

This paper employed the SWOT analysis method to systematically investigate the internal and external environment for the high-quality development of the dairy industry in Dongying City,Shandong Province. The analysis first identified internal strengths,including high milk yield per cow,a high degree of scale in farming,good quality of milk sources,and strong policy support. It also points out existing weaknesses,such as weak local processing capacity,insufficient market competitiveness,and a fragile interest linkage between farmers and dairy enterprises. Regarding the external environment,the study identified opportunities from growing consumption potential and policy support,as well as threats from intensified resource and environmental constraints,impact from imported dairy products,and a sluggish market. Based on this analysis,four strategic combinations—SO,WO,ST,and WT—were constructed,with the SO strategy,leveraging strengths and seizing opportunities to promote integrated development of the entire dairy industry chain,recommended. Finally,specific countermeasures and suggestions were proposed to promote the high-quality development of Dongying's dairy industry,focusing on areas such as enhancing breeding capacity,improving quality and efficiency,extending the industry chain,promoting green and sustainable development,and strengthening interest linkage mechanisms.