随着“健康中国”战略的深入推进,提升国民健康水平成为国家发展的重要目标。奶类产品因其丰富的营养价值,在优化膳食结构、增强体质中发挥关键作用。然而,我国奶类消费远低于国际平均水平,认知不足、习惯缺失等挑战制约了奶业发展与国民健康提升。探索有效的宣传路径和载体成为破解这一困境的关键。大学生作为知识储备丰富、思维活跃、社会责任感强的群体,在奶类消费科普宣传中具有独特优势。本文在深入分析奶类消费现状与困境的基础上,系统评估了现有宣传举措的成效,重点探讨了大学生群体在奶类消费科普宣传中的独特作用,进而提出了针对性的高校宣传优化策略。基于此分析,通过教育融入、实践活动、校企合作及政策支持等途径,构建系统性宣传体系,不仅能推动奶类消费普及,还可助力健康中国建设。

With the deep implementation of the “Healthy China”strategy,improving national health has become a crucial objective for national development. Dairy products,with their rich nutritional value,play a pivotal role in optimizing dietary structure and enhancing physical fitness. However,China’s dairy consumption level remains significantly below international standards,facing challenges such as insufficient awareness and lack of consumption habits,which constrains both dairy industry development and national health improvement. Exploring effective promotional pathways and platforms has become crucial for addressing this predicament. University students,as a group with abundant knowledge reserves,active thinking,and strong social responsibility,possess unique advantages in dairy consumption promotion. Based on an in-depth analysis of the current status and challenges of dairy consumption,this study systematically evaluated the effectiveness of existing promotional measures,focuses on exploring the unique role of university students in dairy science communication,and subsequently proposed targeted optimization strategies for campus promotion. Based on this analysis,constructing a systematic promotional framework through educational integration,practical activities,university-industry cooperation,and policy support can not only promote the popularization of dairy consumption but also contribute to the construction of Healthy China.