关键词: 广府文化, 粤港澳大湾区, 文化传承与发展, 乳制品包装, 设计应用

Abstract: With the development of the country's comprehensive national strength and the improvement of national cultural self-confidence,cultural elements are more and more applied in the innovation of packaging design. As the representative culture of the Guangdong-Hong Kong-Macao Greater Bay Area,Cantonese culture is more and more popular among people. Based on the discussion of the spiritual connotation of Cantonese culture,this paper explored the application and expression of Cantonese cultural elements in the packaging of dairy products,combined with regional dairy enterprises in Cantonese and their application cases,and considered the relationship between brand positioning and Cantonese culture fitting points,excavated the connotation of traditional culture designing product packaging that conformed to the aesthetics of consumers in the new era,and at the same time allowed Cantonese culture to be inherited and developed in application.

Key words: Cantonese culture, Guangdong-Hong Kong-Macao Greater Bay Area, cultural heritage and development, dairy packaging, design application