关键词: 光明乳业, 可持续发展能力, 多视角分析

Abstract: After the baptism of COVID-19,people's demand for dairy products has greatly increased,the dairy industry in China shows a rapid development trend in recent years.Bright Dairy,one of the famous dairy enterprises in China,has been strengthening the construction of milk source base, improving the quality of products,increasing the brand penetration rate and improving its sustainable development ability.Sustainable development ability is an important ability index to measure whether an enterprise can survive,develop and profit for a long time which is of great significance to enterprises.Therefore,this paper chose Bright Dairy as the research sample,by constructing the evaluation index system of sustainable development ability of dairy enterprises,analyzed the sustainable development ability of Bright Dairy from multiple perspectives,and found that it had such problems as insufficient profitability and operation ability,limited innovation ability,low brand shaping effect,and then put forward targeted optimization measures that can help improve its sustainable development ability.

Key words: Bright Dairy, sustainable development capacity, multi perspective analysis